FLATLITE Micro HEATBLOCK | 100% Light and Heat Blocking, Compact, Folding Parasol for All Weather Use
A1152-Black
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A revolutionary 14.8cm umbrella. The ultimate compact parasol that blocks 100% of the sun and keeps you cool in your pocket.
The FLATLITE Micro HEATBLOCK was created to make going out on sunny days smarter. Its total length when folded is just 14.8cm. It's roughly the same height as an iPhone, so it fits easily into a pocket or small bag, yet it's made with HEATBLOCK fabric, which boasts excellent light-blocking and heat-blocking properties.
[Three points of emphasis]
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Its "smartphone size" makes it easy to carry . Its incredibly compact design eliminates the stress of carrying it around. Thanks to its unique six-section shaft structure, it's incredibly small, measuring just 14.8cm in length and 3.3cm thick when folded. Its flat design means it doesn't take up much space in your bag, making it ideal for those who want to minimize their luggage when out and about.
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Proven cooling performance with numbers. HEATBLOCK fabric boasts a heat-blocking effect of up to 90.2%. It physically blocks UV rays (100%), visible light (100%), and near-infrared rays (99.9%), which cause heat. This high level of protection has led to a high rating of up to 90.2% in tests that measure the heat-blocking performance of the entire umbrella.
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Small yet windproof. A unique wind-resistant frame structure that can withstand winds up to 15 m/s. Defying the common belief that compact umbrellas are weak to wind, this umbrella features a unique, patented frame structure. By combining flexible glass fiber and other materials, it has passed a third-party wind resistance test at 15 m/s.
[Commitment to functionality and quality]
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No need to fold it neatly. The included portable bag eliminates stress with its "rough storage" design. The bag is uniquely designed to be compact when folded and quickly transform into a market bag when unfolded. The wide opening eliminates the "difficulty of folding" that is typical of multi-stage umbrellas, and you can simply gather it up and throw it in for storage.
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Waterproof and water-repellent for superior performance even on rainy days. In addition to its superior performance as a parasol, the surface is treated with a strong water-repellent coating, making it excellent for use as an umbrella. Its water resistance is over 13,000mm, meeting the standard for safety even in heavy rain. The portable bag is also made of waterproof and water-repellent material, so you can safely put a wet umbrella inside.
Even as smartphones evolve, there are still some things they just can't do.
Our luggage has become surprisingly light. With just one smartphone, we can do everything from work to payments to entertainment, and the bags we carry around are getting smaller and smaller. However, no matter how much digital technology advances, there are some things that smartphones will never be able to do.
That means "protecting you, the flesh and blood, from harsh weather."
Protecting yourself from sudden rain showers. Protecting yourself from the scorching rays of the sun. These are roles that only a physical "umbrella" can fulfill, and which will remain unchanged even as times change. That is why we have redefined from scratch what an "umbrella optimized for today's times" should be.
■ Taking on the contradiction between portability and functionality
The goal was to create an "overwhelmingly compact" umbrella that could fit in your pocket like a smartphone. However, simply making it small wasn't enough. Previous compact umbrellas had prioritized portability, which meant sacrificing the strength of the frame, or adding more joints to the ribs, which created another stress: it was "extremely difficult to fold."
"I want to protect it, but it's a pain to carry it around" "I want to use it, but it's frustrating to fold it up" To address these contradictions surrounding umbrellas that people have given up on and accepted as "unavoidable", we have come up with a solution: a unique design that has been registered, and a dedicated pouch that can be quickly unfolded and transformed into a bag.
■ Change your "disposable" consumption habits starting today
It's small but uncompromising, and can withstand all weather conditions, including rain, sun, and wind.It also offers a new experience of "rough storage," allowing you to quickly put things away without having to organize them neatly.
Buying a plastic umbrella at a convenience store and then throwing it away is a temporary solution. We want to put an end to this type of consumption. Our concept is "From disposable to always-on."
The FLATLITE Micro HEATBLOCK is the perfect embodiment of that philosophy, a product that will continue to accompany you every day.
