January 2026 Update: A Comparison Guide to Finding Your Ideal Folding Umbrella and How to Use the "Filter" Feature
Raising the resolution of the umbrella as a "tool."
Happy New Year. Welcome to the first Umbrella Journal of 2026.
We believe that an umbrella is not merely a "piece of fabric to keep the rain off," but a "precision tool" for protecting the mind and body from harsh weather. However, the more high-performance a tool is, the more difficult it can be to find the optimal solution for yourself. Have you ever typed vague search terms into the vast ocean of a major e-commerce site, failed to reach the specs you truly wanted, and ended up settling for a purchase?
This winter, the AMVEL online store has significantly revamped its "filtering function." This update is not just for organizing products, but for allowing the user to directly reflect the "philosophy they demand from their tools."
The weight of 100g and the reliability of a 15m/s wind speed.
As an umbrella specialist manufacturer, what we focused on most was the "resolution" of our segments.
For example, the word "lightweight" can have different definitions depending on the person. We have broken this down into precise 50g increments, such as "under 100g" and "100g–150g." We have also established concrete standards for wind resistance, such as "15 m/s" and "30 m/s."
Particularly noteworthy is our approach to materials and structure. Options like "carbon fiber" or features like "100% light blocking" are points prioritized by those who understand the framework of a product. Furthermore, regarding the opening/closing mechanisms of folding umbrellas, we have made it possible to filter by usage, from "easy-to-use" types that require little force to those that prioritize structural robustness.
To find the specs you need, without hesitation.
Our goal was to combine the joy of flipping through a catalog with the excitement of selecting professional-grade tools.
"If the folded length is within 20cm, it will fit at the bottom of my usual bag." "If the ribs are 58cm, my shoulders won't get wet even on a heavy rain day."
An interface that allows you to instantly solve these concrete, everyday challenges through filters—this is what we believe "ease of searching" from an umbrella specialty brand should truly be.
Please use our new filtering function to identify the "one and only" umbrella that matches your lifestyle. We hope you will feel our design philosophy behind the specifications right at your fingertips.
We look forward to serving you again this year at AMVEL.
▶ Start searching for an umbrella using the "Filter" function
