Are you still choosing your parasol based on its thickness? The thinness of the fabric proves its true heat-blocking performance.

I have been involved in umbrella development for 30 years. I have always created products by questioning the "norms" of the industry.

Recently, on e-commerce sites and in stores, we often see expressions like "The fabric is thick, so it blocks out light well," or "It has a heavy feel, so it's luxurious." However, as an umbrella specialist, I can say with confidence that when it comes to the quality of a parasol, "thickness" is no longer an indicator of performance.

In fact, in modern urban life, carrying a thick and heavy umbrella is synonymous with having a certain "inconvenience."

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The functional beauty of subtraction, as told by the numbers

In the past, physical thickness was necessary to block light. However, technology has evolved. Amvel's " HEATBLOCK " aims for a rational design that combines overwhelming lightness with the highest specifications.

Our cutting-edge PU (polyurethane) coating technology allows us to reduce the overall thickness of the fabric to just 0.06mm-0.09mm, which is often less than half the thickness of a typical high-shade umbrella.

However, the numbers that this thin fabric can produce do not allow for any compromise.

• 100% shading rate and 100% UV protection rate : Completely blocks out visible light and harmful UV rays.

• Superior heat-blocking performance : In-house testing has shown that the heat-blocking rate exceeds that of thicker products from other companies.

The feeling that "thickness makes something feel safe" is merely an old custom that predates technological innovation. A sophisticated product embodies its functionality in the smallest possible volume.

A new comfort of always having it on hand

Why am I so obsessed with "thinness" and "lightness"? It's because our mission is to change the culture from "disposable to always-on."

No matter how high-performance a parasol is, if it is heavy, bulky, and difficult to fold, it will gradually become a hassle to carry around. The "ultimate parasol" sleeping in your closet is worthless.

It fits in the corner of your bag and is so light you'll forget it's there. But once you open it, a quiet shade and coolness spreads out, making you forget the scorching heat of midsummer. This "sense of security that comes with being prepared" is the true benefit we want to offer to those who appreciate the value of things.

Essential choices make everyday life easier

An umbrella is more than just a raincoat or sunshade. It's a tool that allows you to control your own comfort and remain true to yourself, regardless of the environment.

Try to get away from the idea that "thick fabric = high quality." Technology backed by numerical data and the lightness you feel the moment you pick it up. It is in this balance that the answer to the "ideal umbrella" of today lies.

This summer, why not try something that embodies the "purity of function" hidden within, rather than just its apparent volume?