Product Development STORY | FLATLITE Micro HEATBLOCK
Even as smartphones evolve, there are things they "cannot do."
Our luggage has become surprisingly light. With just a smartphone, we can complete work, payments, and entertainment, and the bags we carry have become increasingly smaller to match. However, no matter how much digital and mobile technology evolves, there are things a smartphone can never do.
That is, "protecting your physical self from harsh weather."
To keep you from getting wet in a sudden downpour. To shield you from piercing sunlight. This is a role that only a physical "umbrella" can fulfill, one that remains unshaken no matter how much times change. That is why we redefined the "umbrella optimized for the modern age" from scratch.
Challenging the "contradiction" between portability and functionality
Our goal was an "overwhelming compactness" that fits into a pocket just like a smartphone. However, simply making it small was not enough. Compact umbrellas of the past prioritized portability at the expense of frame strength, or created new stresses like being "extremely cumbersome to fold" due to the increased number of rib joints.
"I want protection, but it's a hassle to carry." "I want to use it, but folding it is frustrating." To address these "inevitable" contradictions associated with umbrellas, we have provided an answer: our unique, design-patented structure and a dedicated pouch that turns into a bag as soon as you open it.
Changing the habit of "disposability," starting today
Resilience against all types of weather—rain, sun, and wind—without compromising on size. And a new experience of "effortless storage" that allows you to tuck it away quickly without needing to fold it perfectly.
Buying a plastic umbrella at a convenience store only to discard it later. We want to put an end to that kind of consumption. Our concept is: "From disposable to essential."
This FLATLITE Micro HEATBLOCK is the embodiment of that vision, a companion that will stay by your side every single day.
