"Large, white, and opens and closes automatically." A mother's request reveals the optimal solution for a versatile parenting umbrella.

A heartfelt request from a woman who supports our accounting operations—and is also a mother—sometimes acts as the driving force that pushes us to develop a new umbrella. Today, we’d like to talk about the kind of umbrella that modern parents truly need, which came to light through our conversations with her while she is in the thick of raising children.

"Since having my child, my criteria for choosing an umbrella have completely changed."

She approached us with this request just as the sun began to get stronger. "Before I had my child, a small, cute parasol that fit in my bag was enough. But now, that’s just not cutting it at all."

Every day involves getting around with her child in a baby carrier, often while carrying heavy luggage. From her experience, she identified three "non-negotiable requirements."

First, it must be "large (with ribs of 60cm or more)" to completely cover her child from rain and direct sunlight. Second, it needs an "automatic opening/closing mechanism" so it can be operated with one hand while holding her child. And third, it must provide "100% light blocking" to protect her child’s delicate skin.

These were not just a list of specifications, but requirements for a vital survival tool—one that protects her child and makes the daily struggle of getting around just a little easier.

The abundance of masculine colors is a struggle for the parenting generation

She had been a dedicated user of our pride and joy, the VERYKAL LARGE Flat model. Its size and functionality almost perfectly met her ideals. However, that was when we hit a wall.

"When I look for large, functional umbrellas, they always come in dark, masculine colors. Can’t you make a model with a 'lighter-colored fabric' that has high heat-shielding effects and feels cheerful to use?"

It is true that high-spec umbrellas featuring large coverage, automatic opening/closing, and 100% light-blocking have historically been designed with color schemes focused on business scenes. However, it is precisely the moms pushing strollers and struggling with baby carriers who need the heat-shielding properties of "white" to reflect intense sunlight, as well as soft tones that blend into their everyday lives.

Real voices shape new "versatility"

As umbrella experts, our goal is not simply to make a tool that keeps the rain off. It is to be there for our users' lives and to solve their inconveniences.

Her request gave us a new perspective: "functional beauty for the parenting generation." To wrap both parent and child in a large area, to open and close with the push of a button, and to block heat with 100% light-shielding. All while having a light, airy color palette that fits with everyday fashion.

"Large, white, and fully automatic." Requests like these are what drive the evolution of the umbrella. We are currently moving forward with the next stage of development to turn these real voices into reality. We believe that a single umbrella can make the noble—yet grueling—daily life of raising children just a little bit lighter.