"Large, white, and with an automatic opening and closing mechanism." A mother's request revealed the ideal solution for a versatile umbrella for raising children.

A heartfelt request from a woman who is both a partner in accounting and a mother. This is what drives us to develop a new umbrella. In this article, we will talk about the umbrellas that modern parents really need, as revealed through our conversation with her, who is in the midst of raising her children.

"After I had a child, my criteria for choosing a house changed completely."

She came to me for advice when the sun was starting to get stronger. "Before I had a child, a cute little parasol that I could fit in my bag was enough. But now, that's no longer enough."

She travels every day with her child wrapped in a baby carrier and sometimes carrying heavy luggage. From her own experience, she has determined three "conditions that she absolutely cannot compromise on."

First, it must be large enough (over 60cm ribs) to completely shield your child from rain and direct sunlight. Second, it must have an automatic opening and closing function that can be operated with one hand while holding your child. Third, it must be 100% light-blocking to protect your child's delicate skin.

These weren't just a list of specs, but were essential survival tools to protect children and make the daily struggle of travelling a little easier.

The abundance of colors for men is a concern for the child-rearing generation

The product she loved was one of our best products. Very Large Flat The size and functionality of the product met her expectations. However, she ran into one problem.

"When I look for large, functional umbrellas, I always end up with dark colors aimed at men. Is it possible to make a model with a whitish fabric that has a high heat-blocking effect and makes me feel cheerful when using it?"

It's true that large, automatic opening and closing umbrellas with 100% light blocking capabilities have primarily been available in colors suited to business settings. However, mothers who push strollers and carry baby carriers are especially in need of the heat-blocking properties of white to deflect strong sunlight, as well as softer tones that blend into everyday life.

Real voices give shape to a new "versatile"

As umbrella specialists, our goal is not simply to create a tool to protect you from the rain, but to be close to the user's daily life and solve the inconveniences they face.

Her request gave us a new perspective: functional beauty for the child-rearing generation. Its large surface area envelops both parent and child, opens and closes with the push of a button, and provides 100% light and heat protection. Despite its strength, it comes in a light color that blends seamlessly with everyday fashion.

"Big, white, and fully automatic." It's requests like these that drive the evolution of umbrellas. We are currently moving forward with the next stage of development, to give shape to these genuine voices. We believe that a single umbrella can make the precious yet harsh daily life of raising children a little easier.


アンベル株式会社 CEO

執筆者:辻野義宏

30年以上に渡って傘の開発および研究を続けている。革新的な機能を追求し続ける日本の傘ブランド「AMVEL (アンベル) 」では、時代によって変化するベストを追求し、最先端の技術を駆使した傘をお届けしています。