Protect your future skin with near-infrared protection. 100% light-blocking parasols combat photoaging

When choosing a parasol, many people will base their decision on "100% UV protection" or "100% shading." However, UV rays are not the only type of light that shines down from the sun. At HEATBLOCK, our goal is not simply to "keep you from getting burned," but to provide ultimate comfort that makes you feel "not too dazzling" and "truly cool" the moment you put it on.

To achieve this, we focused on two types of light: visible light and near-infrared light, for which the industry has yet to establish measurement standards. HEATBLOCK focuses on a broad wavelength range because we strongly believe in blocking the root causes of glare, heat, and even photoaging, which is attracting attention in the beauty industry.

Blocks near-infrared rays, the enemy of beauty, and protects the deep layers of the skin

In addition to ultraviolet rays (approximately 290-400 nm) that cause sunburn and blemishes, sunlight also contains visible light (approximately 400-800 nm), which is the visible light that is the main cause of glare, and near-infrared rays (approximately 800 nm and above), which are the cause of heat and account for about half of the heat energy.

Even if you use a parasol that blocks 100% of UV rays, you may still feel glare and heat because visible light and near-infrared rays are still transmitted through it.

Of particular importance is taking measures against near-infrared rays. Recent research has pointed out that near-infrared rays, which have longer wavelengths than ultraviolet rays and penetrate deeper into the skin, may have a significant impact on wrinkles and sagging skin.

In fact, the beauty magazine "Bi-ST" introduced HEATBLOCK's parasol, which blocks 99.9% of near-infrared rays, as an important item for preventing sagging skin. Blocking near-infrared rays not only keeps you cool, but is also an essential measure from a beauty perspective, as it protects the health of your skin.

Because there are no industry standards, we pursue our own "wide range"

Unlike UV rays, there are no industry-wide standards for measuring the performance of blocking visible light or near-infrared rays. For example, even if a product advertises "near-infrared blocking," if it only measures a narrow range, heat rays of other wavelengths will pass through, causing the product to feel hot even though it claims to block them.

That's why we have established our own standards: visible light blocking (400-800nm) that completely covers the causes of glare, and near-infrared blocking (800-2600nm), which is one of the widest ranges available.

This wide range of heat rays blocking creates a noticeable difference in the feeling of cool shade under a parasol. This is not about competing on specs, but about allowing you to truly enjoy a comfortable and beautiful time under the sun.

We believe that this commitment is the reason why we have been noticed by beauty-conscious media. When choosing a parasol, please also pay attention to the wavelength range that the product is trying to block, i.e., "what light and to what extent."