Protect your future skin by blocking near-infrared rays. 100% light-blocking parasols: the ultimate solution for "photoaging."

When choosing a parasol, many people use "100% UV protection" or "100% light shielding" as their criteria. However, sunlight consists of more than just ultraviolet rays. What we at HEATBLOCK strive for is not merely "preventing tanning," but the ultimate comfort that lets you feel "no glare" and "truly cool" the moment you open your parasol.

To achieve this, we have focused on two types of light for which industry measurement standards have yet to be established: "visible light" and "near-infrared rays." HEATBLOCK is committed to a wider wavelength range because of our strong conviction to fundamentally block not only the causes of glare and heat but also the factors behind "photoaging," which is gaining attention in the beauty industry.

Blocking "near-infrared rays," the enemy of beauty, to protect the deeper layers of the skin

Sunlight contains not only "ultraviolet rays (approx. 290–400nm)," which cause tanning and spots, but also "visible light (approx. 400–800nm)," which is the main cause of glare, and "near-infrared rays (approx. 800nm–)," which are the source of heat and account for about half of the solar thermal energy.

Even if you use a parasol with "100% UV protection," the reason you still feel glare and heat is precisely because visible light and near-infrared rays are passing through.

Countermeasures against "near-infrared rays" are particularly important. Recent studies have pointed out that near-infrared rays, which have a longer wavelength than UV rays and reach deeper into the skin, may have a significant impact on wrinkles and sagging.

In fact, the beauty magazine "be-story" (Bi-ST) featured HEATBLOCK parasols, which block 99.9% of near-infrared rays, as an essential item for sagging prevention. Blocking near-infrared rays has become an indispensable measure not just for staying cool, but also from a beauty perspective, to protect skin health.

Pursuing our own "wide range" because industry standards do not exist

Unlike ultraviolet rays, there are no uniform industry measurement standards for the cutting performance of visible light or near-infrared rays. For example, even if a product claims "near-infrared protection," if it only measures a narrow range, heat rays of other wavelengths will pass through, leading to the feeling that "it's hot despite being labeled as protective."

That is why we have set our own unique standards for visible light protection (400-800nm) to reliably cover the causes of "glare," and near-infrared protection (800-2600nm), one of the widest ranges available.

By blocking this wide range of heat rays, we create a tangible difference, as if a "cool, shaded area" has been created beneath your parasol. This is not for the sake of competing on specification numbers, but to ensure you can spend your time under the sun feeling truly comfortable and beautiful.

We take pride in the fact that this dedication is why we have attracted the attention of beauty-conscious media. When choosing a parasol, we encourage you to look at the wavelength range to see "which light" the product is trying to block and "to what extent."