Protecting the uncharted depths of your skin. The "near-infrared" standard that beauty professionals demand in a parasol.
Now that "100% UV protection" has become the standard specification for parasols, those at the forefront of beauty have turned their attention to the invisible "true nature of heat."
Recently, we have seen an increase in highly discerning inquiries at our store asking, "Does this also block near-infrared rays?" Parasols were once merely tools for keeping skin fair.
Today, however, they have evolved into "portable skincare devices" that help maintain the "structure" of the skin, such as its firmness and elasticity.
Energy that penetrates deeper and more silently than UV rays.
Why does your skin feel fatigued after being exposed to the sun? The key lies in infrared rays, which account for about half of solar energy, specifically "near-infrared rays."
While ultraviolet (UV) rays damage the skin's surface, near-infrared rays have the property of reaching even deeper—down to the dermis, subcutaneous tissue, and even the muscular layer.
This energy interferes with the network of collagen and elastin that supports youthful skin, causing invisible damage to accumulate.
"I'm not sunburned, yet my skin feels somehow tired." The underlying cause of this uneasy feeling may be the influence of this deeply penetrating light.
The pinnacle of engineering, condensed into a 3-layer structure.
With its "HEATBLOCK" series, AMVEL aimed for overwhelming defensive power against this unknown territory.
We adopted a "3-layer structure" in which two layers of advanced PU (polyurethane) coating are applied to a single layer of fabric.
What matters is not the number of layers, but their "quality." There are products on the market with four or five layers, but increased thickness compromises the lightness expected of an umbrella.
Through our proprietary coating technology, we have achieved a 99.9% reduction in near-infrared rays while keeping the fabric incredibly thin and light. This is not merely an extension of light shielding, but an attempt to scientifically control the wavelengths of light.
Choosing a parasol from now on means moving from "point" care for sunburn prevention to "area" care that protects the future of your skin. This umbrella, which pursues functional beauty, provides a definitive answer to your aesthetic standards.
