The new standard for beating the heat. It’s time for men to use heat-shielding parasols, too.
Day after day, the scorching heat exceeds 35°C. We walk, drenched in sweat, under the harsh reflection of the asphalt. How much longer will we continue to accept such scenes as "normal"?
Parasols were once tools for "beauty." However, in today’s climate, they have evolved into "functional gear" to protect ourselves from intense heat and maintain our performance throughout the day. Amvel proposes a new experience that redefines the very concept of an umbrella.
A scientific approach to thermal insulation
It is a misconception that "a high UV-cut rate means it's cool." The main factors that raise perceived temperature are thermal energy from infrared and visible light. While typical parasols only focus on "shading," our "HEATBLOCK" is specialized in "thermal insulation."
By bonding a special heat-insulating film or applying a PU coating to the underside of the fabric, we physically block the heat source. The moment you open the umbrella, heat stress from direct sunlight is reduced, providing a calm, comfortable experience akin to standing in the shade of a tree.
Putting "reliability" as a tool in your hands
For those concerned about the durability of parasols, we have incorporated the world-renowned " CORDURA® Fabric" into our umbrellas. Highly resistant to abrasion and tearing, this material has proven its worth in military and outdoor fields where it excels in harsh environments.
Furthermore, we have incorporated resilient carbon fiber into the frame, achieving a toughness capable of withstanding gusts of up to 15 m/s. This is more than just a parasol—it is a "portable shelter" designed to command the weather.
Automatic opening and closing that supports smart movement
Convenience is an essential requirement for items you "carry daily." The "HEATBLOCK VERYKAL LARGE" features an automatic opening and closing system that works at the touch of a button. With a large 107cm diameter, it covers even large-framed men's shoulders, and its high water-repellency effortlessly sheds sudden rain.
Graduating from "disposables" to the aesthetic of "permanent carry"
We reject the culture of disposable umbrellas. Choose quality items and carry them with care for years to come. The peace of mind that comes from always having the "best umbrella" in your bag will surely make your daily life richer and more sophisticated.
This summer, make the "wise decision" to care for yourself and adapt to the environment.
