New Arrival: TOUGHNESS Instant-Pleat
Erase the daily noise of "folding" with the power of memory.
Japanese summers have become so harsh that "enduring" them is no longer enough. With stinging sunlight and sudden gusts of wind, a parasol is now a "shield" for surviving the city, and at the same time, a "partner" you carry every day.
However, the more high-performance parasols we choose, the more we run into a dilemma: the problem that **"multi-layered parasol fabric is thick, a nuisance to fold, and bulky."**
Transforming this small stress of "difficulty in folding" into "comfort" through technology—that is the mission of the "TOUGHNESS Instant Pleats," released today.
Why does the supposedly convenient "ease of folding" become a burden?
In recent years, the number of umbrellas claiming "shape memory" has increased. Most use a method of attaching resin panels to the fabric, but this has a clear weakness: it makes them "heavy and thick when rolled up."
What Amvel sought was an uncompromising balance of both.
"Forget panels—make the fabric itself remember the folds."
We revived a special "core-sheath structure" fiber that was once used in the world of rain umbrellas but had become difficult to obtain. By using heat treatment to make the ultra-thin 0.13mm fabric memorize its folds, we have achieved "overwhelming lightness" and "slim portability" that panel-style umbrellas could never attain.
Even after 500 openings, the pleats remain "brand new."
The name "Instant Pleats" is no exaggeration. The moment you close the umbrella, the fabric naturally wants to fall into the correct position, without needing to be traced by your fingers. Tests have proven that it maintains 100% pleat retention even after 500 opening and closing cycles.
Whether you are on a busy train platform or just stepping inside a building, you can cut the time previously spent storing your umbrella by about half (*results vary by individual). Anyone can bundle the umbrella beautifully and smartly every time, without hesitation.
A frame of "strength" and "flexibility" that handles wind speeds of 30m/s
It’s not just about "ease of folding." This umbrella holds one of Japan's highest wind-resistance performances, worthy of the "TOUGHNESS" name.
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12-sided aluminum shaft: Increasing the number of sides dramatically improves strength against twisting and bending.
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Double fiberglass structure: A unique design where the ribs are supported by two fiberglass rods ensures sturdiness that won't break even under gusts like building winds (equivalent to wind speeds of 108km/h).
Whether it’s a rainy day or a windy one, with this frame, you won’t be at the mercy of the weather.
Blocking the sun at the "wavelength level"
100% light shielding and 100% UV protection: these might be standard specifications for modern high-performance umbrellas. What the "TOUGHNESS Instant Pleats" focuses on is the "blocking of heat" that goes beyond that.
It adopts a triple-block structure that cuts 99.9% of "near-infrared rays," which are the source of that scorching heat. With a high heat-shielding effect of up to approximately 92%, the area under the umbrella is as cool as a "portable patch of shade."
Peace of mind, in the palm of your hand
There are no flashy gimmicks like automatic opening and closing. However, there is the texture of the EVA handle that fits the hand, the smooth operation of the runner, and above all, the comfort of the pleats that align perfectly the instant you close it.
Why not discard the fixed idea that "folding umbrellas are a hassle to fold" as this early summer begins? Beautiful, right up until the moment you close your umbrella. We deliver true "ease" to your everyday life.