New Arrival: TOUGHNESS ANTI-FLIP
We free you from the stress of having your umbrella flipped inside out by the wind, and the awkward struggle to fix it. Introducing the next-generation all-weather automatic open/close umbrella, TOUGHNESS ANTI-FLIP, which overcomes the biggest trade-off of conventional wind-resistant umbrellas: "durable but easily flipped."
Its unique structure converts wind pressure into a "holding-down force," and its high-performance fabric physically blocks sunlight and heat, protecting your smart appearance and comfort in any weather.
Three Core Technologies of TOUGHNESS ANTI-FLIP
1. [Anti-Flip Structure] Unique Hinge that Converts Wind into a Holding-Down Force
It adopts a unique hinge structure that uses wind pressure to pull the ribs back inward when subjected to strong winds. The stronger the wind, the more the ribs are pulled back, preventing it from flipping inside out unexpectedly even in sudden gusts from buildings.
Anti-Flip Performance Data: Demonstrated no flipping up to wind speeds of 15m/s at a typical usage angle (setting angle of 105 degrees) (*researched by public institutions).
2. [All-Weather, Large 7-Rib] Protects Your Body and Belongings from Rain, Sunlight, and Extreme Heat
It features a large size with 58cm main ribs and a 7-rib structure. Compared to conventional 6-rib umbrellas, the coverage area is approximately 5.3% wider, securely protecting business bags and laptops.
Triple Block Fabric: 100% UV cut, 100% light-blocking, 99.9% near-infrared cut.
Overwhelming Heat Shielding: Achieves a maximum heat shielding efficiency of 81.6% (Black). Ensures coolness even under direct sunlight in extreme heat.
3. [One-Touch Automatic Open/Close × Instant Pleats] Eliminating the Stress of Folding
In addition to one-touch automatic opening and closing, it adopts a special process that memorizes creases at the fiber structure level. The fabric naturally aligns when the umbrella is closed, allowing for quick and beautiful storage without fumbling.
Performance Comparison
| Comparison Item | Other Wind-Resistant Umbrellas | TOUGHNESS ANTI-FLIP |
| Response to Gusts | △ Durable but prone to flipping in wind | ◎ Converts wind pressure into a pulling-back force to prevent flipping |
| Coverage Area | ◯ Average | ◎ Large protection, +5.3% compared to 6-rib umbrellas |
| Operation/Storage | ✖️ Thick fabric makes folding difficult | ◎ Automatic Open/Close × Shape Memory (Instant Pleats) |
Developer's Thoughts
"What is true strength for a folding umbrella?"
Rather than conventional umbrellas that release wind by intentionally flipping, we pursued what users truly want: "a reliable sense of security that protects your style, body, and belongings smartly."
The main unit's weight of approximately 350g does not mean we gave up on lightness. It is an "intended weight" meticulously calculated to withstand harsh city winds and create unwavering stability in your hand. We offer the comfort of walking smartly at your own pace, undisturbed by bad weather in the city.
Product Specifications
Product Name: TOUGHNESS ANTI-FLIP
Product Number: A1104
Manufacturer's Suggested Retail Price: 7,700 yen (tax included)
Size: Main ribs 58cm / 7 ribs / Diameter when open approx. 97cm / Total length 61cm
Stored Size: Height 30cm × Width approx. 6cm
Weight: Approx. 350g
Warranty: 1-year warranty with newsletter registration
Planning and Design: Japan / Sewing and Assembly: China
Frequently Asked Questions (FAQ)
Q. Doesn't a diameter of 97cm feel a bit small for use?
A. Due to its odd-numbered 7-rib structure, the stated "diameter" measured diagonally may appear smaller, but the fabric area is approximately 5.3% wider compared to a general 6-rib umbrella of the same main rib size (58cm). It actually provides ample coverage to adequately cover your body and belongings.
Q. What are the precautions for care?
A. Due to the pleat (crease) processing that memorizes folds through special heat treatment, absolutely avoid ironing or leaving it in high-temperature environments. This may cause the memorized folds to disappear.
Q. Can it be used in any severe storm?
A. While it boasts extremely high wind resistance, its structure directly withstands wind pressure throughout the umbrella without flipping. During dangerous storms like typhoons, to prevent strain on your wrist, damage, or accidents, prioritize safety by closing the umbrella without forcing it.
Please take advantage of the pre-order discount to experience the "peace of mind" and "smart appearance" that are not threatened by bad weather.