Walking with your own shade: A summer hack. New common sense for preventing heatstroke.
It feels like the contours of summer are getting sharper each year. The glare from the asphalt and the piercing sunlight. It's no longer just "hot"; it's not uncommon to feel like your life is in danger on some days. As a gadget for smartly surviving such harsh Japanese summers, we want to re-propose the "parasol."
In the past, parasols were strongly associated with "preventing sunburn," but they have now evolved into a "portable shade" for maintaining one's performance.
Scientifically Analyzing Perceived Temperature: Why Parasols Are Effective
Heatstroke occurs when the body's heat cannot be released, leading to a breakdown in thermoregulation. The biggest enemy is direct sunlight hitting the head and neck. Exposing your head to heat is like placing precision equipment in front of a heater.
Using a parasol is nothing less than physically "wearing shade." Hats are also effective, but they have the drawback of easily trapping heat. In contrast, an umbrella creates a large air layer above the head, allowing air to circulate while blocking direct sunlight.
In this function of "blocking," we focused not only on "light" but also on blocking "heat" itself. The "HEATBLOCK" fabric developed by Amvel boasts specifications that set it apart from ordinary parasols.
Aiming for "Shade-like Coolness" Beyond Specifications
When discussing parasol performance, attention tends to focus on light-blocking and UV-cut rates, but what truly changes the sensation is "heat-blocking properties."
"HEATBLOCK" employs a special three-layer structure that effectively blocks thermal energy contained in sunlight, especially near-infrared rays that cause a strong sensation of heat. Tests have shown that it cuts 88.4% of the sun's heat.
During the development process, our goal was not merely to chase numbers, but to recreate the "sensation of your body temperature dropping instantly" that you feel when you step into the shade of a tree in the middle of a forest, right in the heart of the city. We also pursued a lightweight design that doesn't cause stress when carried, despite having a perfect 100% light-blocking shield, because we believe it's meaningless if it can't be "used continuously" as an everyday tool.
Update Your Summer with Smart Tools
Using a parasol is by no means a sign of "weakness." Rather, it is a positive choice to adapt to the environment using the latest technology and optimize your condition.
If you can suppress perspiration, not only will discomfort be reduced, but the consumption of body fluids and physical strength will be greatly alleviated. Whether commuting, traveling, or engaging in outdoor activities, simply having a parasol in your bag can dramatically change the quality of your summer outings.
Stay cool smartly, without pushing yourself. This summer, why not enjoy the harsh season with your own portable "shade"?
