Pre-order: Not succumbing to bad weather. Full-spec gear born that "won't flip inside out."

Free yourself from the stress of a flipped umbrella in the wind, and the awkward struggle to fix it. Introducing the next-generation all-weather automatic opening and closing umbrella, TOUGHNESS ANTI-FLIP, which overcomes the biggest trade-off of conventional wind-resistant umbrellas: "unbreakable but easily flipped."

Its unique structure, which converts wind pressure into a "holding-down force," and its high-spec fabric, which physically blocks sunlight and heat, protect your smart appearance and comfort in any weather.

[Limited Time Pre-order Now Open]

  • Pre-order Period: August 17th (Mon) - September 1st (Tue) (Scheduled to ship sequentially from September 2nd)

  • Pre-order Bonus: Free absorbent umbrella case

  • Purchase Benefits: Free shipping nationwide / 1-year warranty from the date of purchase with newsletter registration

TOUGHNESS ANTI-FLIP's 3 Core Technologies

1. [Anti-Flip Structure] Unique Hinge that Converts Wind into a Holding-Down Force

It adopts a unique hinge structure that utilizes wind pressure to pull the ribs inward when subjected to strong winds. As the wind intensifies, the ribs are pulled further back, preventing it from unexpectedly flipping over even during sudden gusts like those around buildings.

  • Anti-flip Demonstration Data: Proven not to flip up to wind speeds of 15m/s at normal usage angle (installation angle 105 degrees) (*According to public institution research).

2. [All-Weather Large 7-Rib] Protects Your Body and Belongings from Rain, Sun, and Intense Heat

Features a large 58cm main rib and a 7-rib structure. With approximately 5.3% more coverage area than a standard 6-rib umbrella, it thoroughly protects business bags and laptops.

  • Triple Block Fabric: 100% UV cut, 100% light blocking, 99.9% near-infrared cut.

  • Overwhelming Heat Shielding: Achieves a maximum heat shielding efficiency of 81.6% (Black). Ensures coolness even under direct sunlight during scorching summers.

3. [One-Touch Automatic Open/Close × Instant Pleats] Eliminates the Stress of Folding

In addition to one-touch automatic opening and closing, it uses a special process that remembers pleats (folds) at the fiber structure level. The fabric naturally aligns itself when the umbrella is closed, allowing for a quick and beautiful storage without fumbling.

Performance Comparison

Comparison Item Other Wind-Resistant Umbrellas TOUGHNESS ANTI-FLIP
Gust Response △ Durable but prone to flipping in wind ◎ Converts wind pressure into a pulling force to prevent flipping
Coverage Area ◯ Average ◎ Large coverage +5.3% compared to 6-rib umbrellas
Operation/Storage ✖️ Thick fabric makes it difficult to fold ◎ Automatic open/close × Shape memory (instant pleats)

Developer's Message

"What is true strength for a folding umbrella?"

Instead of conventional umbrellas that release wind by deliberately flipping, we pursued the "reliable sense of security that allows users to maintain their style and smartly protect both their body and belongings," which is truly what users desire.

The main unit's weight of approximately 350g does not mean we abandoned lightness. It is a "calculated weight" designed to withstand harsh building winds and create a stable, unwavering feeling in your hand. We deliver the comfort of being able to always walk smartly at your own pace without your style being disrupted by urban bad weather.

Product Specifications

  • Product Name: TOUGHNESS ANTI-FLIP

  • Product Number: A1104

  • MSRP: 7,700 yen (tax included)

  • Size: Main rib 58cm / 7 ribs / Diameter when open approx. 97cm / Total length 61cm

  • Stored Size: Height 30cm × Width approx. 6cm

  • Weight: Approx. 350g

  • Warranty: 1-year warranty with newsletter registration

  • Planning and Design: Japan / Sewing and Assembly: China

Frequently Asked Questions (FAQ)

Q. Doesn't a diameter of 97cm feel a bit small when in use?

A. Because this product has an odd 7-rib structure, the stated "diameter" measured diagonally may seem small, but the fabric area is approximately 5.3% wider compared to a general 6-rib umbrella with the same main rib size (58cm). In practice, it provides sufficient coverage to thoroughly cover your body and belongings.

Q. What are the precautions for care?

A. Due to the special heat treatment applied to create the memory pleats (folds), please absolutely avoid ironing or leaving it in high-temperature environments. This may cause the remembered folds to disappear.

Q. Can it be used in any severe storm?

A. While it has extremely high wind resistance, it is designed to directly absorb wind pressure across the entire umbrella without flipping. During dangerous gales such as typhoons, to prevent strain on your wrist, damage, or accidents, please close the umbrella and prioritize safety without overexerting yourself.

Take advantage of the pre-order to experience the "peace of mind" and "smart appearance" of not being threatened by bad weather.

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