The science of coolness: How to create shade beyond the numbers

Now that intense summer heat has become a part of everyday life, parasols have evolved from being just sunshades to being "equipment for personal protection." You'll see terms like "UV protection," "light blocking," and "heat blocking" on store shelves.

Although these may seem similar, they actually have clearly different targets and purposes that need to be prevented.

First of all, UV protection is a function to protect your skin. It blocks ultraviolet rays with wavelengths of 290nm to 400nm, preventing sunburn and photoaging.

However, this alone does not provide a cooling effect. The second function is to protect your eyes by blocking visible light between 400nm and 800nm, reducing glare and providing clear vision.

And what we are most passionate about is heat insulation, or the function of protecting body temperature.


Is it the performance of the fabric or the quality of the product?

As a specialist manufacturer, when evaluating the coolness of a parasol, we place importance on more than just the fabric specifications.

  • Heat insulation rate (fabric performance): This is an official test that measures how resistant a single piece of fabric is to heat penetration.

  • Heat-blocking effect rate (product performance): A unique index measured in an open space that is similar to the environment in which an umbrella is actually used.

No matter how excellent a fabric is, it is meaningless if it does not perform to its full potential when made into an umbrella. AMVEL's "HEATBLOCK" is designed with the utmost in heat-blocking effectiveness.


"Silence" born from accumulating numbers

Our flagship product, HEATBLOCK , meets the following criteria at a high level:

  • 100% UV protection

  • 100% shading rate

  • Blocks 100% of visible light

  • Blocks 99.9% of near-infrared rays

By thoroughly blocking even near-infrared rays, which are the source of heat, it creates a quiet and cool space under the umbrella, like a "moving shade."

Beyond design and price, is there "true coolness" backed by numerical data? When choosing a pair of pants to accompany you through this summer, be sure to check these indicators.


アンベル株式会社 CEO

執筆者:辻野義宏

30年以上に渡って傘の開発および研究を続けている。革新的な機能を追求し続ける日本の傘ブランド「AMVEL (アンベル) 」では、時代によって変化するベストを追求し、最先端の技術を駆使した傘をお届けしています。