New Arrival: 2-Way HEATBLOCK Aluminum Silver

An unexpected solution to parasol users' "folding fatigue."

Japanese summers are no longer just "hot" but are now better described as "painful." The scorching sun and stinging heat make going outside a chore. In this sweltering heat, a parasol is no longer a fashion statement but an essential "piece of equipment" for survival.

However, the more you use a parasol, the more you encounter a "subtle yet serious stress": having to fold it too many times in a single day.

To solve this problem, we re-examined the standard structure of yesteryear to suit modern urban life, resulting in the "2WAY HEATBLOCK Aluminum Silver."

Rain umbrellas are "done when the rain stops," but parasols are constantly "opened and closed."

The rhythm of using rain umbrellas and parasols is completely different to begin with.

• In the case of a rain umbrella: It may be raining in the morning but stop by noon, and once you reach your destination, you leave it in the umbrella stand. In fact, there aren't many situations where you have to "fold" it multiple times in a short period.

• In the case of a parasol: As long as the sun is out, we want to continue avoiding the sunlight. But when you enter a convenience store, ride the subway, or pass through a shaded arcade... folding a "tri-fold umbrella" every time is more troublesome than you might imagine. Have you ever been frustrated when you hurriedly rolled it up, only for the fabric to get wrinkled and not fit into your bag?

As a result of pursuing the most suitable form for this "frequent opening and closing," we arrived at the traditional two-fold structure, formerly known as the "snap-button type."

The choice to "bundle it long" without interrupting your movement.

The biggest feature of this umbrella is its 2-way specification: despite being a folding umbrella, it can be "bundled quickly like a long umbrella while keeping the main ribs extended."

• Frequent entering and exiting: When entering a store, simply bundle it with the long name band without folding the ribs. If you extend the special storage bag, it slips in smoothly.

• When not in use for a long time: Fold the ribs and store it compactly in your bag.

For users who want to avoid the sun, the advantage of "handling it long" is immense. For example, even when used on a day with mixed rain, a tri-fold umbrella requires you to touch the wet fabric and get your hands wet to fold it. But with this 2-way specification, you can bundle it and put it in the bag almost without touching the fabric. You no longer need to look for an umbrella stand or use disposable plastic bags found in stores.

"It's a folding umbrella, yet it can be folded long." This simplicity makes a series of actions—walking, stopping, entering—surprisingly smooth.

55cm x 7 ribs. The "best of both worlds" for strength and lightness.

Not only the structure, but the framework is also configured to meet modern needs. What is particularly noteworthy is the choice of 55cm with 7 ribs.

A "6-rib" umbrella, which boasts lightness, raises concerns about bending when exposed to wind. However, an "8-rib" umbrella would increase both weight and thickness. This umbrella adopts "7 ribs" as an intermediate option. It ensures strength to withstand wind speeds of 15m/s while striking a balance between a reliable size for a parasol and a weight that is not burdensome to carry.

The fate of a two-fold structure and the slimness that supports it.

To be honest, this umbrella also has disadvantages that three-fold umbrellas do not. That is, "when folded, the total length is slightly longer than a three-fold type." As long as it is a two-fold structure, this is a physical inevitability.

However, this umbrella, in turn, is committed to "overwhelming slimness." Its stripped-down design ensures it remains slender whether long or short, so even if it peeks out of your bag or you carry it in your hand, it surprisingly doesn't get in the way.

Choosing the "gear" for comfortable movement.

There is no convenience of automatic opening and closing that pops out with a single button. You extend the shaft and manually attach each rib one by one. It is precisely this seemingly analog process that allows us to maintain the function of a folding umbrella while achieving two ways of folding.

Let's abandon the preconceived notion that "the smaller a folding umbrella is, the better" and focus on "ease of movement." Then, you will realize how rational this 2-way option is. This summer, why not walk around the city more lightly with a smart parasol that eliminates folding fatigue?

Released February 24, 2026
2WAY HEATBLOCK Aluminum Silver