New Arrival: 2WAY HEATBLOCK Aluminum Silver

An unexpected solution to ease the "folding fatigue" of parasol users. Japanese summers are no longer just "hot"—it’s more accurate to describe them as "painful." With the blazing sun and skin-stinging heat, the act of going out becomes a chore; a parasol is no longer just a fashion statement, but "gear" for survival. However, the more you rely on a parasol, the more you face a "modest but pressing stress": you have to fold it far too many times throughout the day. To solve this, we revisited a once-standard design and updated it for modern urban life: the "2WAY HEATBLOCK Aluminum Silver." Rain umbrellas end when the rain stops; parasols require constant opening and closingIn the first place, the rhythm of using a rain umbrella is completely different from that of a parasol. For rain umbrellas: It’s common for it to be raining in the morning but clear by noon, and once you reach your destination, you can leave it in an umbrella stand. In reality, you rarely face situations where you need to fold it repeatedly in a short period of time. For parasols: As long as the sun is out, we want to stay shaded. But entering a convenience store, riding the subway, or walking through a shaded arcade... folding a "3-fold umbrella" every single time is more tedious than you might imagine. Have you ever felt the frustration of frantically rolling it up, only to have the fabric get wrinkled and refuse to fit back into your bag? After pursuing the form best suited for this "frequent opening and closing," we arrived at the traditional 2-fold structure, once known as the "snap-button style." The choice to "bundle while long," keeping your movement uninterrupted The greatest feature of this umbrella is its 2-way design: while it is a folding umbrella, it can be quickly bundled like a long umbrella without collapsing the ribs. For frequent entry and exit: When entering a store, simply bundle it with the long-style name band without folding the ribs. If you extend the dedicated storage bag, it slides right in. When not in use for a long time: Fold the ribs to store it in your bag in a compact state. For users who want to avoid the sun, the benefit of being able to handle it "while long" is immense. Even on days with occasional rain, a 3-fold umbrella requires you to touch wet fabric, getting your hands damp as you fold it, but with this 2-way design, you can bundle it and put it in its bag barely touching the fabric at all. You won't even need to search for an umbrella stand or use disposable plastic covers found at store entrances. "An umbrella that folds, but can be put away while long." This simplicity makes your entire sequence of walking, stopping, and entering buildings surprisingly smooth. 55cm, 7-rib construction. The "best of both worlds" in strength and lightness Beyond the structure, the frame is also configured for modern needs. Of particular note is the choice of a 55cm, 7-rib design. While "6-rib" models claim to be lightweight, they can feel flimsy when catching the wind, but "8-rib" models increase both weight and bulk. This umbrella adopts 7 ribs, the middle ground. It ensures the strength to withstand wind speeds of 15m/s while achieving a reliable size for a parasol and a weight that doesn't burden you when carrying it. The destiny of a 2-fold structure and the slimness that supports it Let’s be honest: this umbrella has a disadvantage that 3-fold umbrellas do not. The total length when folded is slightly longer than a 3-fold version. As a 2-fold structure, this is a physical inevitability. However, we have focused on "overwhelming slimness" to compensate. Thanks to a design stripped of all excess, it bundles into a sleek, narrow shape whether long or folded, so it never feels in the way, whether it's peeking out of your bag or held in your hand. Choosing "gear" for comfortable movement It doesn’t offer the convenience of one-touch automatic opening. You must extend the central shaft and snap each rib into place by hand. It is precisely because of this seemingly analog process that we are able to maintain the functions of a folding umbrella while achieving two different ways to fold it. Try discarding the fixed idea that "the smaller a folding umbrella is, the better" and instead focus on "ease of movement." You will soon realize how rational the 2-way choice is. This summer, why not walk through the city with a lighter step, using a smart parasol that saves you from folding fatigue? Available February 24, 20262WAY HEATBLOCK Aluminum Silver

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An unexpected solution to ease the "folding fatigue" of parasol users.

Rain umbrellas end when the rain stops; parasols require constant opening and closing